Outdoor Digital Signage

Outdoor Digital Signage
There are plenty of challenges when implementing outdoor digital signage however despite this more and more electronic displays are being erected outside to take advantage of the higher audience numbers these outdoor digital advertising displays can generate. While the most obvious challenge for carrying a industrial grade LCD display outside is protecting it from the weather, and in particular rainfall, the issues associated with the sunlight can be just as hard to overcome. interactive displays
The issue with the sunlight and outdoor electronic signage is the direct sunlight will often create the screen unreadable. Not only can sunlight cause warmth (you should know what that is like when you attempt to see the TV at home throughout the summer months where very often you’re forced to close the curtain to watch the display clearly) but even if there is no warmth in bright sunlight the display will look dim and hard to read. But there are ways to ensure the display is as easy as possible when taken outdoors:
Brightness
Ensuring you have the cleverest type of display possible will go along way to making sure that the display is readable. The minimum display brightness for any outdoor LCD display should be 800 nits however LCD with 1000+ nits can be found and should be considered when looking to get into outdoor digital signage. It should also be noted that in general industrial displays have higher nit values and therefore are better suited for outdoor signage displays.
Anti-glare technology Regrettably, no matter which way you go on this there probably will be a few drop-off in brightness. Direct sunlight can cause more issues than simply glare also. Display burn can develop if sunlight is continually on it so either the outdoor digital display should be turned away from sunlight another solution to protect against this display burn should be considered such as cooling the display itself.
A great deal of content that works well in indoor locations does not respond well to be taken outdoors. Use colors and designs that are more notable in outdoor locations. There is often a lot of trial and error involved with this but check what works and what does not and you should soon develop a flare for designing content that is acceptable for outdoor electronic signage.