Call Tracking allows you to track calls out of your website and understand precisely what marketing activity brought them whether it was from another website, Google or your paid search campaign.
So no longer will you have to figure how your caller has discovered you.
Why you want Call Tracking
Call tracking is an essential tool for any business that spends money on advertising across multiple stations. Customers with AdWords possess an intrinsic need to track the calls that relate to their key words, in order to comprehend which keywords deliver call conversions. monitor phone calls Without visibility of telephone conversions, it is not really feasible to figure out if your investment in the key words in your portfolio is providing value or not. Is just tracking AdWords telephone conversions ?
Most customers are looking to track not just PPC, but also SEO, Screen, Affiliates, Social Media in addition to Offline campaigns such as TV, Direct Mail, Radio, Print media & trade show traffic not to mention Bing PPC traffic. This is where the power of a 3rd generation call tracking system such as Call Conversions Tracking comes in, as it lets you realize your ROI for each of these very important channels not only Google PPC. This is essential actionable data letting you optimise the efficacy of all your marketing channels, crucial to the success of any business.